Transgender Trend – Who Are We?
We are a UK organisation advocating for an evidence-based social and clinical approach towards children who self-identify as transgender, and science-based teaching in schools. We are also concerned about legislation which places transgender rights above the right to privacy, dignity and safety for girls and young women in public toilets and changing rooms along with fairness for girls in sport. We are registered with Companies House in England No.12035713
We have no religious or political affiliation.
Transgender Trend was founded in 2015 by Stephanie Davies-Arai and became a public limited company in 2019. In the same year Shelley Charlesworth joined as a partner. We have a small admin team covering book sales, website management and GDPR and a wider team of supporters and contributors including parents, teachers, psychologists, writers and finance.
What personal data we collect and why we collect it
We do not collect any personal data about visitors, and only collect the minimal amount of personal data required for visitors to interact with our website. This may include technical data such as tracking cookies (you can choose to turn these off), or any data provided to us when signing up to receive e- mails, interacting on comments sections, or purchasing products from our online shop. Data may include your name, email address, and transactional data, such as purchase information.
When users subscribe to our e-mail service, there will be a reminder of our privacy policy before confirming your subscription.
Comments
Any comments posted on the website are public, along with the chosen username; e-mail addresses are not made public. There is an opt-in box which allows users to save their data for future use. This allows the website to store your submitted information in order to respond to your comment. Personal data can be removed by request in line with GDPR. Users can read the privacy policy of the spam plug-in Akismet.
Media
Any media files that are uploaded, from platforms such as YouTube, will contain data and identifying information already connected to that platform and are covered by that platforms privacy policy.
The use of You Tube embedded videos is covered by the following:
When accessing YouTube videos embedded on our website, additional personal data is processed by YouTube/Google. This includes: IP address, date, time, requested page, browser information and data for generating usage statistics. This is collected by YouTube/Google for delivery of content provided by third parties, selection of online advertising on other platforms, which is automatically selected via real-time bidding based on usage behaviour, and transmission and display of video content.
The legal basis for this processing is your consent according to Article 6 (1) a of GDPR law. Responsibility for this lies with Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This may also mean transmission of personal data to a country outside the European Union.
Data transfer to the USA is carried out based on Article 45 of the GDPR in conjunction with the adequacy decision C(2023) 4745 of the European Commission, as the data recipient has committed to comply with the principles of data processing of the Data Privacy Framework (DPF).
Contact forms
When contacting us via the website, there is an explicit opt-in check box for users to consent. This allows the website to store your submitted information in order to respond to your enquiry. We never use any personal data collected by users for marketing purposes, and never sell your data on to third parties.
Cookies
When you visit us, you will asked to accept cookies before accessing the main website. A box will pop up that states the following: Privacy & Cookies. This site uses cookies. By continuing to use this website, you agree to their use. To find out more, including how to control cookies, see here. You will then be invited to close the box and accept the cookies.
Analytics
We use an analytics package with WooCommerce and our online shop will only retain personal data for 12 months. This is in case of order related queries. After this, customer data will be deleted.
Who we share your data with
We only share data with third party providers in order to provide our services. All data held by us for residents both inside and outside the European Union, is protected according to GDPR and DUAA 2025 standards. Data held by us is used in order to process any online shop orders both inside and outside the European Union. This includes sharing data with Paypal, DPD and any mail carriers outside the United Kingdom. The privacy policies for these websites are here: PayPal Privacy Policy, DPD Privacy Policy
How long we retain your data
Our online shop will only retain personal data for 12 months. This is in case of order related queries. This is in order to follow up with any purchase or delivery problems. After this, customer data will be deleted.
Contact form data is retained on the basis of an explicit opt-in check box. It is stored by the website in order for us to deal with your enquiries.
What rights you have over your data
Our users retain full rights over their data and can request that any data held by us is deleted, at any time. Please contact us via the contact box on our website with any such requests.
How we protect your data
We protect your user data using commercial security programmes. We have an SSL certificate and use Pro Defender Plus and anti-spam plug-ins. We keep the website updated with the latest versions for maximum security.
What data breach procedures we have in place
A personal data breach means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data. This includes breaches that are the result of both accidental and deliberate causes. It also means that a breach is more than just about losing personal data.
We have robust breach detection, investigation and internal reporting systems in place. We have a dedicated GDPR Officer and team responsible for responding to data breaches.
In the event of a data breach, we will contact any individuals whose data may have been compromised immediately, so that they may take any relevant steps to protect themselves. If required, we have a system in place for escalating certain data breaches to the Information Commissioners Office.
All breaches are documented, even if they do not meet the threshold for escalation to the ICO.
Transgender Trend Online Shop Privacy Policy
Any data and information held about you is collected during the checkout process on our store.
What we collect and store
While you visit our site, we’ll track:
- Location, IP address and browser type for WooCommerce analytics.
- Shipping address: we’ll ask you to enter this so we can process and send you the order.
We’ll also use cookies to keep track of cart contents while you’re browsing our site.
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number and credit card/payment details.
We’ll use this information for purposes such as: Sending you information about your account and order. Responding to requests, including refunds and complaints. Processing payments and prevention of fraud and complying with any legal obligations we have such as calculating taxes.
We will store your name, address, email and phone number, which will be used to populate the checkout in order to process any orders. We only store any information collected about you for as long as it is needed for the purpose collected. i.e. the processing of online orders and any subsequent queries. We are not legally required to continue to keep it, and we will only store order information for up to 12 months for tax and accounting purposes and in case of queries. After this time, all information will be deleted.
Who on our team has access
Members of our team have access to the information you provide us. Our Sales Administrator can access order information including what was purchased, when it was purchased and where it should be sent, and customer information including your name, email address, billing and shipping information. Our team members have access to this information to help fulfill orders, process refunds and support you.
What we share with others
We only share information with third parties who help us provide our orders and sales services to you; for example Paypal who process our payments, DPD who carry our shipments, and Xero who provide our accounting services. The DPD and Xero privacy policies can be found here DPD Privacy Policy and Xero Privacy Notice.
Payments
We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.
Please see the PayPal Privacy Policy for more details.